27 Mar Internet Marketing: The Basics
Internet marketing, also referred to as online marketing is promoting a business or a brand and its product and services through the use of internet. It is a blanket term that encompasses a large number of options such as Search Engine Optimization, Social Media Marketing, Content Marketing etc. The companies are at liberty to choose from these according to their needs and goals.
Why Go Online?
Going online means reaching a wider base of consumers. It is the newest trend and is rapidly catching. Every person, we come across, is stuck to their phones, living in the virtual world. It is the easiest way to reach the consumers and register the company’s presence. Because of the traffic online, it is a constantly evolving sphere as well. Designers are constantly coming up with more and more ways to direct the traffic to profit their respective businesses.
What is so Good About it?
Internet Marketing relies on earning people’s interest. Unlike old marketing tactics, the communication is more interactive and a two-way procedure. Customers reach out to the business through the use of search engines, social media and affiliates. Marketers provide much more value to the customers in order to maintain their name.
Statistics are in favor.
Some of the most recently collected statistics are in favor of Internet Marketing:
- By 2019, Internet marketing is set to be an industry worth $313 billion.
- 91% Small Business/ Start-ups are already convinced of its power and have already adopted it as an essential marketing tactic.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog.
What Comes Under Internet Marketing?
Basically, everything on the internet that can help in advertising comes under Internet Marketing. Search Engines are at the top of the list. A close next is Social Media Marketing. Pay Per Click Ads are a booming field. Content Marketing are opted by companies who cater with the specific needs of their consumers in mind.
Other Options Online.
Once you decide to go online, it is imperative that you understand that there are countless other companies with the same product as yours, trying to outdo you. The only way to get past this hurdle is to look out for innovative ways that are efficient, cheap and are often overlooked by others. However, keep in mind that your option should be such that it captures and retains the consumers’ attention. Here are some such options:
Blog Posts and Articles: The simplest way of gaining new customers is getting old customers to rave about your product. The internet is flooded with avid blog readers. You can find the most influential bloggers and get them to write a review about your product.
Infographics: Infographics are fun to read. Infographics use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable.
Podcasts: Podcasts are similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.
There would be other such countless options available on the internet soon as the field is rapidly growing. The time is right to go online for any business if it really is looking for success.